Customers
Value Exhibits
•
93% of executives surveyed agreed that “even with access to
the Internet, it is still important to attend trade shows and conventions.”
• 64% of executives surveyed reported they purchased or recommended
purchase of a product or service as a result of attending a trade
show.
• 94% of telecom companies utilize exhibitions.
• 82% of company executives surveyed said they rely on trade
shows to help them become aware of new products and services.
Sources:
Yankelovich & Harris, a study prepared for American Business
Media. Copyright 2001.
Center for Exhibition Industry Research, USA
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