I. Functionality (20%)

I.1. Accessibility

I.1.1. Breadth of browser compatibility
I.1.2. Minimum & maximum monitor resolutions
I.1.3. Plain text/HTML alternate entry paths
I.1.4. Appeal to universal audience - multilingual translations, cultural sensitivity, disability access & services

I.2. Speed & Bandwidth Sensitivity

I.2.1. Overall page sizes & complexity
I.2.2. Average download times
I.2.3. Download order & image redraws
I.2.4. Wait to first reaction/interaction times

I.3. HTML Quality

I.3.1. Clean HTML with no faulty code
I.3.2. Workability of active X, rollovers, applets, etc.
I.3.3. Page titles, descriptions, keywords & tags
I.3.4. Java & Javascript dependency, image dependency

I.4. Navigation & Links

I.4.1. Navigation functionality & clarity
I.4.2. Link integrity
I.4.3. Quality & depth of links provided
I.4.4. External Vs internal link ratios for access to core information

I.5. Legality

I.5.1. Original artwork, music, intellectual property etc.
I.5.2. Quotations, images & intellectual property from 3rd parties are appropriately cited
I.5.3. Legal site content & legal site activities

II. Design (20%)

II.1. Graphic Design

II.1.1. Exceptional artistry
II.1.2. Elegance & sophistication of core design concepts
II.1.3. Typography & font styles
II.1.4. Clever synergies of visual elements
II.2. User Friendliness

II.2.1. Ease of use

II.2.2. Aids, tools & help resources
II.2.3. Interface functionality
II.2.4. Clarity & simplicity

II.3. Aesthetics & Beauty

II.3.1. Visual appeal
II.3.2. Professional appearance
II.3.3. Artistic integration
II.3.4. Color harmonies

II.4. Alignment & Layout

II.4.1. General layout & use of space
II.4.2. Complexity & quality of tables
II.4.3. Effective use of layers
II.4.4. Use of borders, dividers, rules

II.5. Integration

II.5.1. Effectiveness of unified feel
II.5.2. Congruence of elements
II.5.3. Audio-visual synchronization
II.5.4. Consolidation & reinforcement of purpose

III Content (20%)

III.1. Purpose

III.1.1. Specific mission or website goals
III.1.2. Message & its expression
III.1.3. Usefulness & quality of content, free resources etc.
III.1.4. Reason to return

III.2. Human Interactivity

III.2.1. Customer/surfer interaction processes
III.2.2. Membership & community facilities
III.2.3. Email lists, newsletters, newsgroups, chat, BB
III.2.4. Other value added services provided

III.3. Information Process

III.3.1. Simplification of complex components, use of synopsis & summaries
III.3.2. Information architecture, primary purpose, construct clarity, chunking, packaging, FAQ's & RFC
III.3.3. Perceptual clarity, focus of attention, visibility of functions
III.3.4. Information access - content rating systems, usability, search facility, site map, steps to destination, readability, effectiveness of image maps

III.4. Verbal Expression

III.4.1. Clarity of grammar & use of language
III.4.2. Articulation of complex concepts
III.4.3. Spelling, punctuation etc.
III.4.4. Absence of duplication & repetition

III.5. Attention to detail

III.5.1. Absence of mistakes &/or inaccuracy
III.5.2. Absence of incongruities
III.5.3. Absence of dead ends & outdated pages
III.5.4. Absence of process failures & code crash

IV. Originality (20%)

IV.1. Innovation & Lateral Thinking

IV.1.1. Uniqueness & rarity of offerings
IV.1.2. Commendable insight or utility
IV.1.3. Advanced, unusual, or clever solutions
IV.1.4. Innovation in content worthy of public merit

IV.2. Creativity

IV.2.1. Originality of components
IV.2.2. Elegance & sophistication
IV.2.3. Style variation from industry fashions
IV.2.4. Creative use of resources

IV.3. Technology

IV.3.1. Effective use of leading edge technologies - Java, DHTML, active X, advanced coding, XML, CSS, peer to peer
IV.3.2. Compression technologies, RealPlayer, Flash, Beatnik
IV.3.3. Audio & video broadcast, use of streaming media
IV.3.4. Database integration & functionality

IV.4. Distinctiveness

IV.4.1. Resonance in memory
IV.4.2. Multi-sensory appeal & impact
IV.4.3. Strength of emotional impression &/or evocative attitude
IV.4.4. Strength of "mindprint"

IV.5. Vision

IV.5.1. Forward thinking
IV.5.1. Advanced solutions
IV.5.1. Leading-edge activities
IV.5.1. Quality of predictive research

V. Professionalism & Effectiveness (20%)

V.1. Customer Service & Client Respect

V.1.1. Ease of contact & responsiveness
V.1.2. Management of requests & complaints from customers
V.1.3. Customer testimonials provided
V.1.4. Refund policy & privacy practices published

V.2. Values

V.2.1. Business ethics
V.2.2. Honesty in advertising & self representations
V.2.3. Contributions &/or support of worthy public causes
V.2.4. Free services/tools/facilities provided

V.3. Focus

V.3.1. Clarity & potency of message delivery
V.3.2. Absence of unrequested intrusions (e.g. pop ups)
V.3.3. Absence of "attention clash"
V.3.4. Absence of conceptual "dissonance"

V.4. Advanced Components